Keyword research is one of the most valued and high return accomplishments in the search engine marketing field. Ranking the right keywords can make or break a website. Research your market’s keyword demands to learn what terms and phrases work with SEO. As you work through your keyword assignments, you will gain the added value of learning more about your customers as a niche.
Keyword research is not about acquiring visitors to your site; it is about getting the right kind of visitors. Using keyword research will forecast shifts in demand, answer changing market conditions and generate the topics web searchers are seeking.
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Research Keywords for Your SEO Strategy
SEO keywords are the words and phrase that make it possible for users to find your site via search engines. Keywords are one of the main elements of an SEO strategy. You need to begin by listing what words and phrases clients use to look for your products and services.
Update your keywords and phrases. Updating keywords and phrases constantly is one of your most important jobs as a marketer. High volume and competitive keywords or “head” keywords need to be used to replace longer and older phrases.
Diversity in keywords is vital. You do not want to use the same keywords as your competitors. Try out new keyword tools and watch the results. Experiment based on what you know and your own research. Make yourself stand out by providing great content with truly rich keywords.
Brainstorm to Develop a List of Keywords
Identify keywords that fit the categories of your business. Use keyword phrases you believe are important and rank in search engine results in pages or SERPs. Your specific customer is probably looking for these same precise terms.
Take the time to write down as many phrases and words as you can think of that relates to your goods and services. Make a list of about 50 to 100 phrases and words. This isn’t your final list of keywords or phrases; it is just a raw dump of phrases you believe potential clients would use to search content related to your site.
Scan your website. Look and see what keywords and phrases already are in your website. Use analytics software. Look at your website’s traffic foundations, sift through your keyword list to categorize the words and phrases that are relevant to your site. Search for synonyms or words that are similar.
Research Search Terms
Researching is where the real work begins. As you think of more keywords about a specific topic, use keyword tools. Look at the search terms that appear after a keyword. Look for keywords on websites that you feel are relevant to your site. Here you will find more keywords that spark ideas for even more keywords.
As you research keywords, use the singular as much as possible. Singular words rank higher than plural words. Another tip is to avoid the word “tips” as part of a keyword phrase. The words “how to” are more commonly utilized in a searched phrase.
Add qualifiers to your keywords. These are words that are more specific. If you are located in Salt Lake City, mention your city in your keywords. If you are a certified professional, use certified as a qualifier.
Mix head terms and long-tail keywords in your mapping system
Look at the mix of head terms and long-tail keywords you have found. Note that head terms are keyword phrases that are generic and short. They are usually one to three words in length.
Long-tail are keyword phrases that use three or more words. Mix up your keyword strategy by using head terms and long tail terms. With a mix of words and phrases you will have a well-balanced strategy.
Head terms are used much more frequently. This makes them hard to rank and somewhat competitive. When you think about it, you want to use long-tail terms. They are more specific and bring up more focused and knowledgable searches.
Check out how competitors are ranking keywords
Be original.You don’t need to use the same keywords your competitors are using, but understand your competitors’ keywords to add to your keywords. This will give you more ideas. Check out SEMrush to run free reports to find out the top keywords for your niche. This will give you a sense of the types of keywords and phrases your competitors are ranking.
Keyword Planners and Available Keyword Analytic Apps
Keyword planners are awesome tools to consolidate your keyword list. Once you feel you have the right mix of keywords, narrow down your lists with quantitative data. You can do this using search engine keyword planning to find search volumes and traffic estimates for your keywords.
Use analytics tools to flag any keywords or phrases on your list that rarely get hits. Erase these words from keyword lists. It’s okay to include trending words if they are relevant to your site. Be sure to constantly look at your keywords and phrases and change them as necessary.
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